Brand Identity System
Created for a Detroit
Based Entrepreneur

This brand identity system was created for an actual client, who sells Filipino style empanadas in Detroit. The client came to us with no assets. This was created from the ground up. Our team worked together seamlessly to bring her vision to life. Everything was done with agreement from our team and client. This entire identity was a group effort and could not have been done without the work from everyone on our team.

Peter Said (Team Lead) - Styling, Color Palette, Typography Rules and Hierarchy, Meta Quest StyleScape

Lauren Tokash - Photography, Empanada Icon, Data Organization, Originally Organic StyleScape

Deaunai Montgomery - Menu, Web Design, Moxie Mom StyleScape

Dakota Perez - Logo Design, Visual Cues and Iconography, Meta Quest StyleScape

Layton Howe - Objectives, Strategy, Personality, Originally Organic StyleScape

Lisa Geremia - Photography, Lighting, Social Posts, Complete Layout Design and Consulting, Moxie Mom StyleScape